Ever had an opportunity that wasn’t reaching your target, but you just knew that you had to get it done somehow?

Maybe there’s more business to win down the road, or maybe you’ve already won that business and now find yourself in a defensive position. There must be a better way to measure what you stand to lose relative to what you must give up to win the deal, right?

These are common questions that many RMs face, and unfortunately the answers are not always crystal clear. In this 30-minute webinar, we discuss strategies that the best Relationship Managers utilize when faced with these difficult decisions.

You'll learn how to:

  • Measure the value of your existing relationships
  • Determine when to push for more profitability
  • Help management understand what's on the line if we push too hard